Help them envision their “aspirational identity”
See if this helps:
WEBSITE: Coreology Fitness – Rolling Hills Estates, CA
FIRST 7 SECONDS: Strong to the Core
Science-driven workouts that strengthen your entire body.
In 7 seconds you’ve captured your prospect’s attention
By helping them see the outcome of working with you
And then paying it off just as quickly
With how they’re going to achieve it.
P.S. “Strong to the core” also opens up something called a “story loop.” It allows you to arouse curiosity quickly so long as you pay it off in a compelling way that’s completely relevant to your prospect.
P.P.S. It’s also a very nice shortcut to getting your prospect to care about what you do in 7 seconds 😉