The longer the copywriter spends away from the business owner, the more it will sound like the copywriter.
Conversely, if you’re spending – say – an hour a week together
Business owner and/or sales team and copywriter
You should expect to see at least 50% of your words on the page.
P.S. Another formula: the more time you spend together (in short bursts) the faster you’ll launch and the happier you’ll be 🥂
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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