Writing to a specific prospect does both of you good.
Try to send out some business words every day
It can be something like a daily email to your subscribers
Or simply a 1 to 1 direct message on LinkedIn
But whomever you write to, you’re writing to someone
And that writing
To that someone
Will not only bring you that much closer to a sale
But also clarify:
What you do
Why your prospect should care
And what you have to offer them
On the call.