Why chase your prospects when you can let your emails engage in a far better, kinder, gentler, more fuel efficient pursuit.
Once you get your sales calls down to a science
A certain percentage of the ones that feel really really good
For both parties
Rather than ending with a nice sale
Will end with the prospect inviting you to “ping them” at a later date.
See if this helps:
If I were being completely honest, I’d tell them:
But you’re a nice person and so you say:
Of course, but in the meantime, can I sign you up for my daily email? It might help you [benefit of YOUR email to THEIR business goes here]
No, you personally will not be following up.
But your daily (or weekly, or monthly) email on the other hand, will.
And that is a really nice thing.
For them AND you
Because they’ll hear from you after you drop your business card off tomorrow and the next day and the day after that
In the form of an email that’s far less stressful
For them AND you
And far more useful to their business
Than barrelling into their inbox repeatedly with:
JUST CHECKING IN. DID YOU STILL WANT TO BUY SOMETHING?!?
P.S. Sorry, I know that was loud 🤫
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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