Why is it that everyone else’s lives seem so much easier to fix than our own?
We all know how much easier it is to fix someone else’s problems.
But when it comes to our own?
Whole different story 🤣
See if this helps:
Instead of focusing your sales calls
On figuring out and potentially fixing
Your prospect’s problem.
Why not spend that time
Fixing your prospect’s prospect’s problem.
I’ve been experimenting with this lately
And among many things
Both myself and the person who comes on the zoom
Look a whole lot more relaxed and I think here’s why:
We’re now on the same team
Putting our heads together
Often solving a problem
A whole lot faster
Seems so much easier
And so much less personal
To either one of us.
P.S. I discuss how to do this – and how I’ve been able to get a lot of practice doing it – with one of my all-time marketing heroes Jonathan Stark on his podcast Ditching Hourly. Have a listen.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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