7-Second Thoughts January 25, 2024

Getting permission is the first sale

Not getting permission to email comes with a high opportunity cost.

The effort, creativity and ingenuity involved in persuading your prospect to grant you permission to email them isn’t just ethical

It’s the beginning of the sales cycle.

I’m here


P.S. Famed email phenom Jason Resnick has a terrific video out about verifying your sending domain which he describes as, “… being on a guest list for an exclusive event. Just as the guest list reassures the host that only invited individuals can enter, a verified sending domain reassures email service providers that the sender is not a malicious actor, which reduces the likelihood of your emails being flagged as spam or phishing attempts.

P.P.S. The beauty of the video is he makes it crazy easy to get it done

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