Save the suspense and be super straightforward about what you do in the first 7 seconds.
We had parent/teacher conferences last week
And Pearl’s teacher went over the new way
They’re teaching math now
When I was your age 🙄
Instead of stressing the kids out
By making them guess at a problem
They don’t understand
She gives them the answer first
And teaches them how to do it.
See if this helps:
If you don’t solve the problem
Your prospect is coming to you for first,
That initial interest upon arriving at your website
Can quickly turn into anxiety
Which makes learning about what you do
More and more difficult.
Instead, if you make it clear from the get-go
That you can solve your prospect’s problem
In a way they’ve not heard before
When it comes time to tell them
How you can help
You’ll have a very captive
And grateful audience
Who’s more than ready to pay you what you’re worth.
EPILOGUE: Pearl can now solve math problems way quicker than her old man :0
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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