Writing consistently to your audience’s inbox is a better business card than an actual business card.
Why?
Because being accountable to articulate the value you offer your prospects
Helps you become more and more clear about what you do and why your prospects should care
Which allows you to keep changing your so-called business card
Without running up the bill
Worrying about the gloss, shine, texture or stock
That’s bone. And the lettering is something called Silian Rail.
Which is rendered meaningless anyway
Once your prospect throws it away
Or … your business changes.
See if this helps:
Take a look at whatever content you’ve published over the past few months
And see if from the looks of things
Your audience
Offering
Or even your chief source of revenue
Has shifted
If so …
Perhaps it’s time to put in an order
For a new homepage headline.
I’m here,
Kevin