7-Second Thoughts November 17, 2023

Go American Psycho on your “business card.”

Writing consistently to your audience’s inbox is a better business card than an actual business card.


Because being accountable to articulate the value you offer your prospects

Helps you become more and more clear about what you do and why your prospects should care

Which allows you to keep changing your so-called business card

Without running up the bill 

Worrying about the gloss, shine, texture or stock

That’s bone. And the lettering is something called Silian Rail.

Which is rendered meaningless anyway

Once your prospect throws it away

Or …  your business changes.

See if this helps:

Take a look at whatever content you’ve published over the past few months

And see if from the looks of things

Your audience


Or even your chief source of revenue

Has shifted

If so …

Perhaps it’s time to put in an order

For a new homepage headline.

I’m here,


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