There’s a time and place to toot your own horn – and still make it about your prospect.
The Spaniards have a phrase that is uniquely their own:
Roughly translated, it means “Hooray for me!”
As a business owner
Your “Viva yo” moment comes about 1/3 of the way down the page.
Here’s what it is NOT:
❌ False humility
❌ Mental gymnastics that do everything to avoid saying the word “we” or “I”
Here what it IS:
✔️ How you help your customer look good.
This could include your process
Your unique understanding of the problem
Or the extent you’re willing to go
To solve your prospect’s problem.
It’s not about what you do
It’s about what you do
That allows your prospect
To take all the credit
For choosing you ⭐️
P.S. P.S. I first heard the phrase “Viva yo” at a bullfight. After the matador made a perfect pass by the bull, several people in the crowd shouted, “Viva yo!” or “Hooray for me” as if they were the ones putting their lives in danger. Turns out, what they’re really saying is, “I’m the hero for having the foresight and financial prowess to be in a position to witness this greatness!!!” The matador, of course, is only too pleased to give them the credit 🙇♂️
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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