By the time your prospect gets to the bottom of your homepage, they should be feeling good about themselves.
At the end of your homepage
It should be really easy for your prospect to envision themselves
Having done what you’ve offered to help them with.
At the end of the sales call
That your homepage led them to
If you structure it right
And the call is highly collaborative
Your prospect should be thinking:
I did that? Not bad!
👏 👏 👏 👏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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