“Beware of all enterprises that require new clothes.” ~ Henry David Thoreau
I asked my kids one day if they’d like to shave my head.
There was no shortage of volunteers ????
They loved it
My wife loved it
My mom? Not so much
She was worried I’d lose business.
Guess what?
Absolutely no one cared because:
- I share my screen from the get-go
- I deliver something with enough value in every call that my prospect never stops to think, “I didn’t care for his head.”
- Even if they did: they signed up anyway
I did not set out to conduct a social experiment
But I did learn that if you deliver for your prospect
They pay no attention to the person behind the screen ????
I’m here,
Kevin
P.S. I’m growing it back …. Mom ????
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
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*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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