Sometimes a bunch of plain old words gets it done.
In fact, a lot of times it does.
Think about it:
Every chapter book on the planet
Looks the same
It’s page after page
Of
just
plain
words
Greatest books ever
Just pages of words
Comedian Nate Bargatzi: “I never read. Why? It’s always just words. Page after page. It never ends! Can’t you sneak in a blank page every once in a while!
See if this helps:
If your prospect is interested
In the very first sentence of your website
You
The author
Have a great shot
At getting your prospect
To be interested in a whole page.
I’m here,
Kevin
TL;DR—consider putting whatever you had budgeted for a fancy looking website into the problem you solve for the person that most needs it. And perhaps a wee bit more for an easy-to-read typeface.