7-Second Thoughts December 17, 2023

If you want your website to be taken seriously

Sometimes a bunch of plain old words gets it done.

In fact, a lot of times it does.

Think about it:

Every chapter book on the planet 

Looks the same

It’s page after page





Greatest books ever

Just pages of words

Comedian Nate Bargatzi: “I never read. Why? It’s always just words. Page after page. It never ends! Can’t you sneak in a blank page every once in a while!

See if this helps:

If your prospect is interested

In the very first sentence of your website


The author

Have a great shot

At getting your prospect

To be interested in a whole page.

I’m here,


TL;DR—consider putting whatever you had budgeted for a fancy looking website into the problem you solve for the person that most needs it. And perhaps a wee bit more for an easy-to-read typeface.

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