If you specialize but don’t write about it, how will anyone know?
You’ve done the hard work
Of finding your niche
That makes you more marketable
And will allow you to charge more for what you do
People know what you do.
See if this helps:
Sit down and write about it
Ten minutes – tops*
Pick it back up tomorrow
For another ten.
Maybe add a few more minutes the day after.
If you’re fairly consistent
You’ll see your specialty pop up more and more
In your thinking
And ultimately your writing.
*Crazy idea: try publishing what you write from that first 10 minute session. Crazier things have happened.
**Side effects include but are not limited to: In between writing sessions, you’ll start to look for ideas to write about. And deeper niches to specialize in.
Like I’m doing right now on my way to Dallas.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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