Before your prospect considers your pitch, they have to be sold on opening it.
One of the side effects of writing a consistent email to your prospects
In the form of a newsletter like the one you’re reading
Is that you start to get really good
And really fast
At writing emails
This is no small thing because:
Your emails are not only the envelopes that deliver all of your revenue generating activities
Proposals, pitches, RFPs, sales appointment set-up’s
When written well
The body of those emails convince your prospect
To click on, download and read all the things you are sending them
That bring you revenue.
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