Before your prospect considers your pitch, they have to be sold on opening it.
One of the side effects of writing a consistent email to your prospects
In the form of a newsletter like the one you’re reading
Is that you start to get really good
And really fast
At writing emails
This is no small thing because:
Your emails are not only the envelopes that deliver all of your revenue generating activities
Proposals, pitches, RFPs, sales appointment set-up’s
But …
When written well
The body of those emails convince your prospect
To click on, download and read all the things you are sending them
That bring you revenue.
I’m here,
Kevin