7-Second Thoughts December 29, 2023

Let your ideal client

rename your high-ticket offer.

Your current premium offer might not have the best name

Pay it no mind

Instead:

Continue to focus obsessively

On adding value

Collecting better and better reviews

And eventually

One of those reviews

Might very well state

How your product

Helped your client

Overcome their problem

Which they phrase

In a very particular way:

A way you may never have thought of

That particular problem-phrasing

Might actually be

THE perfect name

For your offering.

I’m here,

Kevin

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