I’ll be interested if you’ll be interesting. ~ Victor Lee, Hasbro
My buddy Jared is a Native American federal probate attorney.
He lives 5 blocks away
He’s one of my closest friends
Our daughters are inseparable
We play ping pong, meditate and have family dinners together at least once a week
And I still have no idea what he does for a living.
But if I hear you say in no particular order the following words:
Native American, federal, probate and law
I will say:
Because he never talks about The Law
He only talks about how The Law affects his clients personally.
Just deep-seated clarity
About who he serves
P.S. Here’s how to be the first person that pops into people’s heads when either they or someone they know needs your services. It’s a 3-minute exercise that stops you from talking about what you do and instead makes it all about the person you’re talking to. Enter here.
P.P.S. My Guarantee: The work from this exercise will help you nail the headline on your website 🙂