I’ll be interested if you’ll be interesting. ~ Victor Lee, Hasbro
My buddy Jared is a Native American federal probate attorney.
He lives 5 blocks away
He’s one of my closest friends
Our daughters are inseparable
We play ping pong, meditate and have family dinners together at least once a week
And I still have no idea what he does for a living.
But if I hear you say in no particular order the following words:
Native American, federal, probate and law
I will say:
Jared Miller!
Why?
Because he never talks about The Law
He only talks about how The Law affects his clients personally.
No selling
No explaining
No navel-gazing
Just deep-seated clarity
About who he serves
Not what.
I’m here,
Kevin
P.S. Here’s how to be the first person that pops into people’s heads when either they or someone they know needs your services. It’s a 3-minute exercise that stops you from talking about what you do and instead makes it all about the person you’re talking to. Enter here.
P.P.S. My Guarantee: The work from this exercise will help you nail the headline on your website 🙂