“When I think my set is perfect, I make my last joke my first to force myself to make my last joke even better.” ~ Chris Rock
Instead of waiting to give your prospect
What you’d normally give them
AFTER they’ve paid you,
Try giving it to them on the very first call:
A.K.A. “The Sales Call”
Why?
That’s when you know you are truly giving away
Something highly valuable –
The kind of value that builds a lot of trust.
But what will I give after that?
Therein lies the Chris Rock Trap – a really really really good trap:
The kind that forces you to come up with even better material ????
I’m here,
Kevin
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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