“When I think my set is perfect, I make my last joke my first to force myself to make my last joke even better.” ~ Chris Rock
Instead of waiting to give your prospect
What you’d normally give them
AFTER they’ve paid you,
Try giving it to them on the very first call:
A.K.A. “The Sales Call”
That’s when you know you are truly giving away
Something highly valuable –
The kind of value that builds a lot of trust.
But what will I give after that?
Therein lies the Chris Rock Trap – a really really really good trap:
The kind that forces you to come up with even better material 🤣
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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