7-Second Thoughts November 24, 2023

Marketing now n’ later.

You can use the content you send out to your prospects today to market your own business tomorrow.

In response to Wednesday’s email “Maybe don’t write your website”

Friend of the list Lauren Pearl replied with her take on how she recently used a spate of emails she sent to her list to write an entire course offering (offered here with permission):

Yes! This is exactly what I’ve been doing this past week with my recent Startup Cost Cutting course. I knew I wanted to create a course but have been terrible about making myself do it… so I made it the newsletter topic to force myself to write a segment each day. Presto! My course is done and ready to throw on the website.

Psyched to try your template – thanks for sharing, Kevin!


Nice work, Lauren!

I’m here,


P.S. Need CFO advice? You can subscribe to Lauren’s newsletter here

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