And here’s why: it’s probably gonna sound a little website-y
Instead, you might consider writing to your email list first.
Building the habit of different team members
Taking different days of the week
Writing to your list of prospects
About topics that you know you’ll need to write eventually
For your website.
After about 4 months
Once your newsletter is in full swing
Go back to your email archive
And write your website
Based on the emails that got the highest response
Or that you feel best articulates what you do
And why your prospect should care.
This guarantees that all of your content
Website, email, LinkedIn, what have you
Will be laser-focused
On your biggest fans.
P.S. This is the same document I use with every client to write their website. But here’s the kicker. Your answers to any or all of the 7 questions are emails you can send out immediately to your list. Questions? Reply. Mind blown? Start now