The prospect who believes you can solve all of their problems is not your ideal prospect.
About 5 years ago I was at the end of my rope
I’d had a debilitating, chronic illness for 20 years that was causing me to feel like I was slowly suffocating.
Out of options, I called the Mayo Clinic in my home state of Minnesota, one of the most respected medical facilities on earth.
Unfortunately, because it is so renown
You have to apply to even get an appointment.
So I told them my problem
Or rather, ALL of my problems
Might as well kill 27 birds with one stone, amiright?
The form rejection letter came swiftly
I stewed for another 4 months before it occurred to me that perhaps I should re-apply
Only this time with just the 1 problem
Can you please fix my chronic sinus infections?
I got a call within the hour
Not even kidding
And within a month I had quality-of-life saving surgery and continue to feel amazing 5 years later.
See if this helps:
You don’t want 27-Problem Kevin as your prospect
You want the Kevin who has 1 problem and trusts you – and no one else but you – to solve it.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
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Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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