Thou shalt not oogle thy competitor’s website.
You can’t help but want to emulate what your competitor is up to
What they’re saying
How they’re saying it
And how they’re marketing themselves
Especially if they’re coming up with killer content
I want some of that!
Just be mindful not to let your perceived competition
Rent too much space
In your head.
Lest you sound just like them
And stop being what your clients love