7-Second Thoughts October 30, 2023

Messaging envy

Thou shalt not oogle thy competitor’s website.

You can’t help but want to emulate what your competitor is up to

What they’re saying

How they’re saying it

And how they’re marketing themselves

Especially if they’re coming up with killer content

I want some of that!

Just be mindful not to let your perceived competition

Rent too much space

In your head.

Lest you sound just like them

And stop being what your clients love

About you.

I’m here,


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