When you overwhelm your website visitor with everything about your company, you’re essentially saying “here, you figure it out.”
When we start an engagement with a new client
We do our best to avoid any kind of “brain dump” with the client
Where we listen to the client explain what they do for a whole session.
Those kinds of sessions
Focus heavily on the company and not the customer
And it makes your writer brain dump on your customer.
No one wants that.
Instead, we do the hard work that goes into saving your customer
From having to figure out what you do.
As Don Miller likes to say,
“Customers don’t buy the best products –
They buy the ones they understand the fastest.”
P.S. Speaking of Donald Miller: We have begun testing a new service to implement your Brand Story not just into your website but to all parts of your messaging. For now, it is called the Content Sustainability System. Stay tuned.