Pair programming: A technique used by software developers working in pairs to solve problems faster.
Working on a software developer’s website yesterday
During a sales call, of course.
Side by side
Each of us taking notes in a collaborative google doc
To solve the riddle of his homepage
And the problem he solves for his prospect,
I would write
Then he would write
Back and forth
Until he had an epiphany:
This is pair programming!
It’s also today’s email 🙂
P.S. As we add this session to his Content Solar System, it seems likely that “Pair Programming” will be a future email he writes to his subscribers too. 🙏
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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