7-Second Thoughts January 30, 2024

Prospect-y McProspect-face

What having your prospects’ names in your marketing emails feels like to them

When your prospect reads her or his own name in your marketing emails

It’s meant to feel more intimate

But instead

Often comes across as insincere

Or perhaps even a little creepy

See if this helps:

If you’ve narrowed down your niche enough

Your prospect shouldn’t have to see their own name

To feel like the email you’re sending

Feels like it was written

Just for them.

I’m here,


Like this message?