What having your prospects’ names in your marketing emails feels like to them
When your prospect reads her or his own name in your marketing emails
It’s meant to feel more intimate
But instead
Often comes across as insincere
Or perhaps even a little creepy
See if this helps:
If you’ve narrowed down your niche enough
Your prospect shouldn’t have to see their own name
To feel like the email you’re sending
Feels like it was written
Just for them.
I’m here,
Kevin