7-Second Thoughts January 30, 2023

Prove you’re the expert.

Use the second 7 seconds of your website to sell your email sign-up.

If you follow the formula in the first 7 seconds of your website by stating:

I help [THESE PEOPLE] do [THIS THING] to achieve [THIS OUTCOME]

You’ve positioned yourself as an expert.

The only problem with that is that literally ANYONE can make whatever claim you just made.

So why not use the next 7 seconds to introduce a quick 5-7-day mini email course

That gives your prospect the value of what you do

And allows them to at least try to do it themselves

With the opportunity to ask you for help simply by clicking

The reply button.

I’m here,

Kevin

P.S. Yes, you may absolutely reply with questions or just say “Kev, walk me through it” and I’ll send you your own video 🙂

P.P.S. No one makes better trailers for courses than Masterclass. Tomorrow: How you can intro yours like Chris Voss

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