Use the second 7 seconds of your website to sell your email sign-up.
If you follow the formula in the first 7 seconds of your website by stating:
I help [THESE PEOPLE] do [THIS THING] to achieve [THIS OUTCOME]
You’ve positioned yourself as an expert.
The only problem with that is that literally ANYONE can make whatever claim you just made.
So why not use the next 7 seconds to introduce a quick 5-7-day mini email course
That gives your prospect the value of what you do
And allows them to at least try to do it themselves
With the opportunity to ask you for help simply by clicking
The reply button.
P.S. Yes, you may absolutely reply with questions or just say “Kev, walk me through it” and I’ll send you your own video 🙂
P.P.S. No one makes better trailers for courses than Masterclass. Tomorrow: How you can intro yours like Chris Voss
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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