If you’re a business owner, you have to have the last word. And that last word should be written by you.
When you outsource your website, social, emails and other communication to a writer
Even one well-versed in your industry
You are essentially asking someone
Who does not work for you
To make big decisions
For a company
They have no future stake in.
Sure, your writer can write the first draft
But you, as an owner
Get final say.
P.S. Remember, final is never final. Publish your website, email, LinkedIn, etc. And then publish it again and again and again. Once it becomes a habit – or a practice, you’re no longer publishing. You’re clarifying.