Nothing wrong with selling a product – unless you can profit more off teaching people how to use it.
A golf pro came to me wanting to sell a device that helps people find a better swing
And while I know nothing about golf
I knew enough about this invention to be wildly impressed
He had something remarkable but it wasn’t the device
It was him
And here’s why:
The device, when used correctly, gets wildly positive reviews
But can be difficult to use and most often sits in the backs of peoples’ closets.
Let’s do the math:
The device sells for $79.99
His lessons start at $225
You see where I’m going here?
He can sell 1 lesson and give away his device (an $80 value)
And then sell the entire reason he built such a great product in the first place:
He knows better than anyone how to fix your swing.
Which brings us to his first 7 seconds …
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