Most businesses want their websites to sell booked calendar appointments.
We took a new twist down the ole’ Elevator Pitcherator shaft yesterday
In step 2 (of a 3-step process) where you offer your solution to the problem (from step 1)
Instead of saying what his company offers:
Health insurance plans that fully support your employees
We took it a step further and stated what he really wanted his website to sell:
A 25-minute zoom guaranteed to show you how to eliminate any and all financial hurdles that might be keeping your employees from participating in their insurance plan
Did you see what we did there?
In hindsight, we weren’t the first ones to come up with that.
Pop quiz: What does a Geico commercial (NOT the company) offer?
HINT: It ain’t insurance.
It’s a 15-minute call (that saves you 15% or more on car insurance)
Nope, didn’t even have to google it.
See if this helps:
Figure out what you want your website to actually sell
And then do everything in your power (and messaging) to sell that literal thing
Which is most likely a
Booked. Calendar. Appointment.
P.S. 25 minutes can book you 25% or more calendar appointments 😉 Schedule now
Want in on the Elevator Pitcherator? ENTER HEREKnow someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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