You might be building one of your own without even knowing it
The Glass Castle is a Hall of Fame read by Jeannette Walls about her father
A very bright engineer who was forever perfecting the blueprints for a glass castle he wanted to build for his family
NOT EVEN CLOSE TO A SPOILER ALERT: He died trying to perfect his vision without ever putting a stake in the ground
I see what I call Glass Castle-ism with my clients, myself and even my kiddos
All. The. Time.
If it feels like you’re always about 75% of the way there with your website
You might actually be 100% of the way there.
See if this helps:
Make a copy of your home page word doc
Email a friend and tell them you’re going to send them your page in 25 minutes.
Do not wait for their response
Set timer on phone for 25 minutes
Finish page
Come hell or high water
No matter how horrible it looks
How embarrassing it might feel
How half-baked it sounds
However much you might come to find that it doesn’t even make sense
Or worse, you’ve got a whole new idea that’s so much better!
Jot it down somewhere, come back to it later
Write through all of it
Including and especially
Blank Mind
I don’t even know what to say!
You don’t care. Just say something. Anything. The best you can. To the best of your ability. In the time and space you have right now, my friend. Because this is all you have.
Do everything you possibly can to write your best guess at what a finished page looks like.
And when the timer goes off
Press send.
I’m here,
Kevin
P.S. Yes, absolutely you can send me your page. Reply to this email with “You’ll have my page in 25 minutes.” And reply to the same email 25 minutes later.