7-Second Thoughts May 18, 2023

Name-calling your prospects?

Starting your emails with “Hey, [FIRST NAME],” makes your marketing sound like marketing.

If you look through your own emails

From people you trust

Friends, family, loved ones

I think you’ll find that nary a one of them begins with:

Hey, [First Name]

It’s more like:

K-dog! K-man! The Kevs! K-diddy! Special K!

Or in the case of a certain older brother:


Here’s the thing:

Not knowing any of your prospect’s nicknames

Or put-downs

Puts the onus on you

To write words that are so laser-focused

On your prospect’s problem

Their business

And how you can help them

That they feel

Like you know them by name.

I’m here,


Like this message?