Stories work well in marketing because they allow your prospect time to focus on what they really want
But never forget what’s behind the power of story:
And your prospect is never more focused
When they can see themselves overcoming impossible odds
To reach the summit
Arms raised in victory
Peaceful at last
Until they think they see
Just over the horizon
A higher peak.
P.S. Of course, they’re not moving a muscle without their sherpa 🏔
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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