Make your prospect the hero without all the pressure of saving Gotham from the Joker
Does that make sense?
I didn’t think so 😂
See if this helps:
Start by calling out your prospect’s problem
Without it feeling like a personal failing
Which you can do by making it crystal celar
That it’s a problem we all struggle with 😊
P.S. REMEMBER: You’re not asking your prospects to concentrate on themselves. You’re asking them to concentrate on their problem.
P.P.S: Your prospect is willing to play Batman if and only if they know you’ll be playing Alfred 😉
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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