Talking about your customers is easy.
Did’ja ever notice that when someone asks:
So, what do you do?
You clam up?
I’m uh … I’m in logistics.
And yet, when the conversation turns to:
Your clients, your customers
Or anyone you sell to
Or work with
You talk yourself silly.
See if this helps:
Right after asking someone what they do
Consider making your next question
Something along the lines of:
Tell me about your clients.
What are they like?
What do you like about them?
What do you not like about them?
Do you wish you had more?
Or less?
Smarter ones?
Dumber ones?
Trust me when I say
Asking about your prospects’ clients
Can transform what is often the dullest
Of dull conversations
Into a riveting back and forth
For the both of you.
I’m here,
Kevin