It may not be an explicit paywall, but all websites cost their visitors time and energy.
Whether you realize it or not, a lot of your content is “locked down” behind videos, links and just plain too many words.
See if this helps:
If your best content is behind a video that your prospect must click on to get to the point of your headline then either:
1. Summarize the video into bullet points
2. Turn it into a mini carousel with photos and a summary of each
I saw this done yesterday on the New York Times homepage to get their visitors around a literal paywall
3. Put the video on automatic play
Or all three 🙂
So much of your content inherently asks your viewer to work for it.
If it’s critical to your prospect knowing what you do
And why they should care,
Stop leaving it up to the time, energy and whims of your prospect
Release the content into the wild 🕊
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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