Struggling to answer an uncomfortable question can lead to killer content.
When you’re sitting down to write to your prospects
Consider asking the blank screen before you
That you’d be rightfully concerned to ask your prospect
Why won’t you buy from me?
That’s a bear.
A big, beastly, Revenant-level bear.
As your fingers type like mad
Ideas for content including emails, webinar topics, podcast episodes, and more
Will spring forth
Like your business
And your life
Depends on it.
P.S. Watch this video where Matt asks Jeff a seemingly innocuous question that Jeff (Bridges) clearly does not want to answer. His struggle to do so would be a great story, perfect for an audience of actors, even if he never answered the question at all. Watch here