7-Second Thoughts March 8, 2023

The “estimated reading time” conundrum

If you have to put an estimated reading time, why not add something of value instead?

Many emails, blogs and posts are starting to include an estimated reading time at the beginning

Here’s the thing:

By getting your prospect to read your “estimated reading time”

You’ve accomplished something:

You got your prospect to read your words.

Easier said than done

But what’s the payoff for your prospect?

This will waste LESS of your time?

See if this helps:

What if you raised the bar a bit

And started with something so valuable

It made your prospect

Lose all track of time


I’m here,


P.S. And make the opening headline on your website do the same ♾️

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