If you have to put an estimated reading time, why not add something of value instead?
Many emails, blogs and posts are starting to include an estimated reading time at the beginning
Here’s the thing:
By getting your prospect to read your “estimated reading time”
You’ve accomplished something:
You got your prospect to read your words.
Easier said than done
But what’s the payoff for your prospect?
This will waste LESS of your time?
See if this helps:
What if you raised the bar a bit
And started with something so valuable
It made your prospect
Lose all track of time
P.S. And make the opening headline on your website do the same