A lot of companies use their mission statement to dial in their first 7 seconds.
See if this helps:
WEBSITE: Unruh Furniture – Kansas City, MO
FIRST 7 SECONDS: Create the perfect piece that fits just right
And the single mom part is?
Waaaaaaay down to the bottom of the page until you get to
Once you read it, it couldn’t be more obvious:
This company is about more than furniture.
READ THEIR FIRST 7 SECONDS AGAIN:
Create the perfect piece that fits just right
Might seem obvious, but that line is difficult to come up with unless you’ve got a mission behind your passion.
P.S. What your prospect really wants is the relief that comes from the thing your product solves. You can support the Mom Fund here. ❤️