… that has to mean EVERYTHING.
Do you ever find yourself needing a word
Just one word
For – say – a logo
That has to have meaning, and brand and ALL THE THINGS?
And as a graphic designer
Sorry, did I mention that you’d be a graphic designer in this scenario?
You immediately get to work on finding just the right typeface
That says ALL THE THINGS
Rather than the word itself?
Personally, I think that’s EXACTLY what you should be doing, and here’s why:
It is not your job to come up with WORD
But I also don’t believe it’s a copywriter’s job either
I think the job of supplying that precious yet invaluable yet insightful yet meaningful yet catchy yet breakthrough yet perfect word
In my experience (as a copywriter)
Falls squarely on the shoulders of
The business owner
Aka, your client.
Can you do me a solid?
I’m considering putting together a solution just for graphic designers
But I’m afraid of solving a problem
That simply does not exist
If you find yourself at a loss for word(s)
A loss that has you looking to a writer
Or ChatGPT
Rather than – say –
Your client
Could you reply to this email
With as little as an up or down thumb?
I’m here,
Kevin
P.S. No, I will not ask you to hop on a quick chat, put your name on a waitlist or join a mastermind. I really, deeply, truly, sincerely just want to know. So that I can figure out if at some point down the road I should ask in this here newsletter if you’d like to chat, go on a waitlist or join a mastermind that truly, deeply, sincerely solves a problem that exists.