Hello ladies, look at your man. Now back to me, now back at your man, now back to me.
Today’s website example is not a website at all.
It’s an Old Spice commercial
Seen by 60 million people on youtube.
When we write your website I think about this commercial
Because it does exactly what a 7-Second Website should do.
Come again?
Old Spice Guy uses the first 7 seconds to get you (the prospect) to stay interested.
FIRST 7 SECONDS: Hello ladies, look at your man. Now back to me, now back at your man, now back to me.
THE REMAINING 23 SECONDS: Follow every rule of a 7-Second Website to get you to buy:
- Say what you do and why your prospect should care
- Raise the stakes
- Be the Guide – not the hero
- State your offer clearly
- Show what success looks like
- Establish authority
- Never take your eyes off the prospect
I’m on a horse,
Kevin
P.S. Crazy as it may seem, your website can do the same thing as this ad. Be crazy specific. Be very focused. And be completely dialed into your prospect.
P.P.S. When you book “1 Tweak to Your Website” you will leave with words you can put on your homepage immediately afterward that get your website laser-focused on your prospect so it can start bringing leads. I have openings starting next week if you’d like to schedule now.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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