7-Second Thoughts January 26, 2024

The most dreaded 2-word response to your offer:

That’s nice.”

Which is actually even worse than:

“I don’t get it.”

A more encouraging response would be something like:

“I doubt that”

And here’s why:

Regardless of what you’re putting in front of your prospect

To either buy or get feedback on

It’s pretty much always both

You’re looking to see if it has a market

Loosely defined as:

Enough people that want to know more

The reason why “I doubt that” satisfies

Is because it means that your prospect has:

Read, understood, and internalized your offer enough to be agitated by it.

And agitation

Often precedes


I’m here,


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