7-Second Thoughts November 10, 2023

The most feared question in sales

How do we work with you?

If you’re any kind of service provider

There will almost certainly come a time

When your prospect will ask this question.

It’s definitely a good thing

Because it’s a sign that you’ve piqued interested in your prospect

But it’s also a bad thing

Because it probably means you haven’t provided enough clarity

Regardless of whether you offer a product or service

If you’re getting that question a lot

Consider turning your offer

Into something so simple

That it at least feels

As easy

As buying

A product.

I’m here,


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