If you’re suffering for your art, it’s no longer about your prospect.
It is a pretty good comedy bit
The stark raving mad website writer
Talking to the walls
Pulling their hair out
[HURLS HIGHBALL INTO MIRROR, MUTTERS TO SELF AMIDST A SEA OF SHATTERED GLASS]
Part of the art of writing your website
Requires you to remain upbeat
And relatively happy.
You’ll actually know if you’re not these things
Because it’ll start to creep into your writing
And soon your homepage will sound cryptic
And not unlike the last (and final) poetry reading
You were forced to attend.
You’re telling a brand story
But as long as you’re focused
On offering as much value and generosity
To your prospect’s business,
The less drama
Epilogue: Alas, after a long, arduous 25 minutes, your writer was forced to cut short his “dark night of the soul,” wrapped up his correspondence, kissed his wife, and retired to bed, knowing tomorrow was another day and there was Netflix to be watched 🥱
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on:
The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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