Is a cold invitation.
The New Cold Call cordially:
Invites your prospect to your webinar
Where all you do is offer to help
Recommends that your prospect listen to your podcast
Where they’ll get insight into ways they can help their business.
Offers to sign your prospect up for your email
And does not do so unless given permission
Recommends your mini course
Where your prospect can demo what you offer
But none of the above:
Offers even the teensiest bit of value
Until your prospect
Has given you