7-Second Thoughts January 29, 2024

The New Cold Call

Is a cold invitation.

The New Cold Call cordially:

Invites your prospect to your webinar

Where all you do is offer to help

Recommends that your prospect listen to your podcast

Where they’ll get insight into ways they can help their business.

Offers to sign your prospect up for your email

And does not do so unless given permission

Recommends your mini course

Where your prospect can demo what you offer

But none of the above:

Offers even the teensiest bit of value

Until your prospect

Has given you

The go-ahead.

I’m here,


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