Often begin with 5 words: Please fill out this form.
Yes, forms are boring, mind-numblingly mundane tasks that suck the life out of both the client and the person having to input the results of the form
Not to mention the feeling of futility that inevitably sinks in when your client hands in the form and the provider asks them all the same questions anyway.
But wait, there’s more:
What hurts more than anything
Is the opportunity cost
Of why forms exist in the first place.
See if this helps:
You have questions you need your client or prospect to answer.
So ask them
1 on 1
In an email.
It’s still a form
But going through what might feel like a painstaking process
Transforms your form into its intended purpose
To get your client
To tell you about their business
So that you can use the benfit
Of all their wisdom
All their expertise
And all of their insight
To provide them with a service
They can’t live without.
P.S. The form is not a form: It’s you being intensely curious about how to create a lasting relationship.