In Spanish bullfights, part of honoring the slain bull is to use the whole animal.
The horns, the heart, the hooves, right down to the tail
You can and should do the same with your website
See if this helps:
Once you nail down your homepage
What doesn’t fit into the Controlling Idea on one page
Will likely fit into the Controlling Idea of another
Provided that you have a crystal clear vision
Of what you do
And why your prospect should care.
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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