Do you care what gets you the appointment on your website?
Video is big
Every good website has to have it
Great stock photography
Of shiny happy people
All the rage!
Just plain old words that get people to book calendar appointments on your website!
See if this helps:
Look, I use all of the above on our websites
But we start with a simple word doc first
And layer in what helps
But NOT until we’ve got the words dialed in.
P.S. We’re slowly coming to the realization that sites that book the most calendar appointments contain 3 – and only 3 – simple things:
Having trouble getting your team aligned on your website?
Start by focusing on the one thing you can all agree on: The Prospect Comes First: 7 Questions to Answer Before You Write One Word on Your Website*
Know someone with a website that’s not converting? Kindly forward them this email 🙂
Any questions? Reply to this email and we’ll get you squared away 🙂
*SPOILER ALERT: A lot of the words from your answers will wind up on your website
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