7-Second Thoughts January 1, 2024

Ugly, handwritten, non-brandy notes

if it looks like marketing, reads like marketing, and smells like marketing, it’s probably not getting a reply from your prospect.

It’s ok

And even preferred

To have messaging going out

That at least in the past

Would’ve had an internal marketing department

Up in arms

But that was then

And this is now:

Err on the side of quick

Handwritten gestures

That don’t look like they’ve been through rounds and rounds of revisions, decisions, polish and re-polishes, and instead

Look like they came from a person

With a first and last name

Who simply had an idea

And thought of you.

I’m here,


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