if it looks like marketing, reads like marketing, and smells like marketing, it’s probably not getting a reply from your prospect.
It’s ok
And even preferred
To have messaging going out
That at least in the past
Would’ve had an internal marketing department
Up in arms
But that was then
And this is now:
Err on the side of quick
Handwritten gestures
That don’t look like they’ve been through rounds and rounds of revisions, decisions, polish and re-polishes, and instead
Look like they came from a person
With a first and last name
Who simply had an idea
And thought of you.
I’m here,
Kevin