The perfect website is one that makes us oblivious to time.
What is it about websites
That grab us in the first 7 seconds
And don’t let go for the next 7000
It happened to me buying a loveseat
They fall somewhere between two extremes:
They’re offering a great deal
Where I “save” a lot of money
Or giving something away scott free
That feels like the secret to the universe.
A few more factors:
We think our survival depends on it – business or professional
We’re given an attainable but aspirational identity
A new you!
Or we feel like we got in on something early.
Your website can do all of these things to a greater or lesser extent
But you’ll want to start with the words
Your prospect needs to hear
To survive whatever problem
They came to you for.
P.S. And on the 8th day God created Blocksite