Could your prospect understand the value of what you do if you could only use 1-syllable words?
It’s worth the exercise just to try and boil down what it would take for your prospect to understand what your business means to them using even the most primitive of communication:
Here’s my 7-Second, 1-Syllable Version:
I
Write
Words
That
Make
You
Care
Fast.
I’m here,
Kevin
P.S. Big shout-out to the awesome game we’ve been playing at home “Poetry for Neanderthals” for inspiring today’s email.
P.P.S. Yes, please, please, please reply with your Neanderthalized first 7 seconds of your website.