7-Second Thoughts April 17, 2023

What’s your refund policy?

You can communicate it as clearly as possible on your website, but then — life.

If you guarantee your work on your website

And you should

Your guarantee should just as quickly be followed by:

Your Refund Policy (in some cases known as “risk reversal”)

But no matter how clearly you may have communicated it

Stating it and actually knowing the right thing to do should your client request one

Can be two very different things.

If you trust your client or prospect and they have extenuating circumstances that may require a refund

See if this helps:

  1. Wait at least a couple of days before responding
  2. Run it by people you think will be good listeners and ask the right questions
  3. Whatever you decide, sleep on it.

I’m here,


P.S. Thoughts, stories, and/or ethical insights into refunds? I’d love to hear them. Your response will be kept in the strictest of confidence ????

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